Check out this news article on our recent open-access paper on marine mammal genomics. The paper, co-authored by a group of international marine mammal scientists, summarizes two recent workshops on marine mammal genomics held at the Society for Marine Mammalogy Biennial Conferences in 2013 and 2015. We review the primary options for generating genomic data, introduce several emerging techniques, and discuss the suitability of each approach for different applications in the study of non-model organisms. The original paper published in the Journal of Heredity can be found here.